Software that gets out of the way.
For people who want the problem gone, not managed.
001 - ABOUT
Hi, I'm Jan (pronounced like "yawn", without the w).
I've spent most of my career helping people figure out what to build - and more often, what not to build. UX strategy, frontend work, QA. Not because I couldn't choose, but because I wanted to understand where things actually break. It's almost always before the first line of code gets written.
Lately I've been building small things with AI. Micro apps that save me an hour here, thirty minutes there. Nothing impressive to look at. That's the point. I'm also building this site with Claude Code - partly to ship something, partly to understand where AI-assisted development actually falls apart.
I live in Ljubljana. I work with people everywhere. If you're drowning in tools that were supposed to help, you're probably who I built this for.
002 - WORK
Two things I do, when the problem is right.
Complexity Diagnostic. I go through everything you're running - tools, subscriptions, workflows - and tell you exactly what's costing you. Not vaguely. Specifically. This tool is redundant. This workflow has steps that shouldn't exist. This subscription nobody has opened since March. Five working days. A short written audit with a clear list of what to cut and one thing worth building. Fixed fee, €450.
Quiet systems. Tell me about the workflow eating your week. The one across three tools, full of copy-pasting, where things slip every time someone's out of office. I'll build something that handles it - one job, nothing extra, live in your business in under two weeks. Projects start at €1,200, scoped and fixed upfront. No surprises.
This isn't for you if:
- - You want a chatbot because your competitor has one.
- - You want to "implement AI" without naming something that's actually broken.
- - You want something to demo in a board meeting rather than something that saves two hours on a Tuesday.
- - You need a vendor to manage.
I work best when you have a specific problem and want it gone - not project-managed, not workshopped. Gone.
003 - NOTES
- 01.Most software isn't built for you. It's built to keep you inside it.
- 02.Everyone calls it a productivity tool. Nobody counts the hours it costs to run the thing.
- 03.At some point you stopped being the user. Now you're the number that keeps the roadmap alive.
- 04.Nobody planned it this way. But here we are - that's what happens when the goal is retention, not results.
- 05.Removing a feature takes conviction, a meeting, and someone willing to look boring. Most teams never find that person.
- 06.Every feature is a debt. The launch is just when you sign the papers.
- 07.The best tool is the one you stop thinking about.
- 08.Before you automate anything, ask if it should exist at all.
- 09.AI doesn't fix a broken process. It makes the broken parts happen faster.
- 10.Five tools, good intentions, workflows filling the gaps between them. Someone calls it a system. It isn't.
- 11.Every product worth respecting was defined by what it refused to become.
- 12.What actually changed for you? That's the only question that matters.
- 13.This will change. That's fine - it means it's still honest.
004 - CONTACT
Email me three sentences about the problem. I'll reply with what I'd do, what it costs, and how long it takes.
No decks. No discovery calls. No calendars.